Safety Motivational Speaker Tip – What Makes a Good Safety Slogan

As a safety motivational speaker, I was speaking for a company and as we entered their meeting room, the first thing I saw was a giant, four feet tall by twelve feet wide safety banner. It was one of those with grommets you can post outside on a chain link fence or between posts. As I looked around the room, all the walls had similar banners presumably from previous years.

This was a great idea and a great use of old safety banners. The only problem was the first banner I saw was an example of a well-intentioned but incorrectly written safety slogan. The banner said, “Accidents happen in the blink of an eye!” Obviously, meant to convey that an injury could happen very quickly and unexpectedly. So, what could possibly be wrong with that? Let me print more of what it actually looked like.

ACCIDENTS HAPPEN
In the blink of an eye!

The problem was the predominate message was, “Accidents Happen.” You would agree it is not the most useful belief to promote. I explained everyone who walked into the room received the message unconsciously that accidents happen, which takes prevention and personal responsibility out of the equation. Happily, they removed the banner and threw it away a few minutes later.

This is not the only incorrectly worded banner I have ever seen.

You must be cautious when choosing a safety slogan or even drawing a safety poster. Too often, you can send the wrong message.

Special Free Service To You My Subscriber
As a service to my readers, I will be glad to review your safety slogans by email if you send them to me at john@drebinger.com I should be able to get back to you within a week. Also, give me a phone number I can reach you with best time to call if I need clarification. As a safety motivational speaker I have seen some great and terrible slogans.
Of course, I would love to give one of my outstanding presentations customized at no extra cost to fit right in with the theme of your kickoff. Just call Diane Weiss at 209-745-9419 or email her at diane@drebinger.com and she can set everything up for you.

I am also available to do a presentation skills seminar for your safety team. This all-day seminar includes instruction on how to develop great safety slogans.

Would you take a moment and watch a sample of what I can do for you?

Until next week,
I’ll be, “Watching Out For Everyone’s Safety™”
John
© 2017 John Drebinger Presentations
Permission to use granted when credited and contact information included. www.drebinger.com +1 209.745.9419